• Transform magazine
  • July 30, 2024

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Constructing a building firm's brand

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Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...

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Majid TV rebrand delivers bright outlook

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Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...

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London tops World’s Best Cities list for fourth year running

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Resonance Consultancy has announced the world’s 100 top-performing cities in its annual 'World’s Best Cities' report, with London once again claiming the top spot, and New York and Paris in second and third pl...

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Sydney’s Inner West Council gets reflective with new identity

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Following a merger of three councils in Sydney’s Inner West district, a new identity was required to unify the region. The newly formed Inner West Council wanted to reflect the area’s vibrancy, creativity and diversit...

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Five minutes with Jos Harrison

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Global design strategy director at Reckitt Benckiser, Jos Harrison has had extensive experience directing branding and design on both the client and agency side. Speaking to Transform magazine, Harrison reveals the be...

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Born Social discusses overcoming apathy on social media

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Social media content agency Born Social says social-first approach requires ideas to have come from social platforms either directly or through a cultural trend and that they have to be made for social, meaning they...

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Global expertise hub OKRE launches with new brand

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Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compe...

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#TransformTuesday: 18 February

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Here's this week's selection of rebrands from around the world, from Greek airlines to Australian coffee cups. For more from #TransformTuesday, follow @Transformsays...

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Limerick signals global ambitions with brand launch

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Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...

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Syfy Wire rebrand has that fan-made feeling

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Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...

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