News

The 11th annual Transform Awards Europe shortlist represents the best in rebranding and brand development from across Europe. Shortlisted companies represent every sector and size of organisation, presenting a true be...

Here is this week's selection of rebrands from around the world, from British haircare to international marine engineers. For more from #TransformTuesday, follow @Transformsays...

American baseball team the Milwaukee Brewers is celebrating its 50th anniversary with a complete branding overhaul, which makes its debut this month. The club is reti...

Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Desi...

Premium batched cocktail supplier Tails Cocktails has been given a new look by Boundless Brand Design with an updated brand identity and packaging design. The revamp...

From food manufacturers to entertainment broadcasters, here is this week's selection of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

London’s Museum of the Home – formerly known as the Geffrye Museum of the Home – has undergone a brand overhaul as it prepares to reopen in summer 2020 under its new identity....

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘ea...

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eisema...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...