New York-based media agency Um has identified four key trends shaping contemporary consumer behaviour, and it has offered guidelines on maintaining brand relevance in the 'remix culture.’ Authenticity and identity...
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#TransformTuesday: 23 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Gaining the Upperhand in the gin industry
Design agency BrandOpus has partnered with Upperhand gin to create a drink for the resilient. Founder Alberto Borin has designed and packaged his gin in conjunction with the New York, Melbourne, and London based desig...
Five Minutes With Jakob Trollbäck
As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best...
Best country brands are positive and welcoming, report says
By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....
#TransformTuesday: 16 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Five Minutes With Leo Leone
Chief creative officer at New York-based Barbarian, Leo Leone is an expert in creative storytelling and its relationship with technology. He discusses stories and creativity in today’s brands, and the importance of em...
Kopparberg releases new range targetting Millennial demographic
Swedish brewery and cider company, Kopparberg, has found its place in the pink gin category as it pairs up with brand design consultancy Elmwood to make a beverage as delectable as it is aesthetically pleasing. The br...
Mitsubishi subsidiary rebrands in pursuit of the impossible
Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust...
Yamaha’s new identity unifies the brand with waves and stories
Merging storytelling and music, Yamaha’s rebrand solidifies the company’s position in the music industry and its promise to fuel the passion of artists, unifying regional businesses into one global brand....
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