Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the com...
News
#TransformTuesday: 28 January
Here's this week's selection of rebrands from around the world, from British non-profits to American publishers. For more from #TransformTuesday, follow @Transformsays...
PBS streamlines on-air assets for brand consistency, clarity
Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...
#TransformTuesday: 21 January
Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...
Shortlist announced for 2020 Employer Brand Management Awards
For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and re...
Shenzhen tops Chinese city branding survey
Shenzhen has scored the highest level of brand recognition in a new survey on developing Chinese cities. Oval Branding’s first Chinese City Branding Report surveyed 3...
UAE launches nation brand identity
The United Arab Emirates has launched its first brand identity, with a new logo, ‘Seven Lines’, designed to represent the seven emirates. The lines form the shape of...
#TransformTuesday: 14 January
Here's this week's selection of rebrands from around the world, from a UK children's charity to global management consultants. For more from #TransformTuesday, follow @Transformsays...
Shop Direct launches new ID and employee value proposition
Shop Direct has today rebranded as The Very Group with a new corporate identity and employee value proposition, both designed to reflect the business’s evolution from catalogues to digital retailer....
Chilean winemaker introduces rebranded digital experience
Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences...
- News