Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...
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#TransformTuesday: 12 November
From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....
Transform Awards North America celebrates great branding and strategy
The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....
#TransformTuesday: 5 November
From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...
Phillip Schofield fronts Craft Gin Club campaign
TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....
PB Creative attempts to make Axe men go wild
PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which...
Campaign to mobilise the youth vote launched
The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....
Shoppers want eco-friendly packaging study shows
Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...
#TransformTuesday: 29 October
From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....
Baby boomers want sexy brands and cool new products
Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....
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