News

Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing...

It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour...

After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been releas...

Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand....

Extracurricular activities can represent a sizable chunk of the average family budget. Parents rightly want to ensure that their children are getting as many benefits as possible from the after-school activities they...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....

The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck s...

As consumer engagement with brands has increased, so have consumer expectations. Brands are now expected to represent more than just a simple product or service, and are now often aligned with a specific identity or l...

Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual id...