• Transform magazine
  • December 22, 2024

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Conran Design Group rebrands to become Havas’ brand and design network

CDG Website

Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...

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Decathlon relaunches brand to reflect new global ambitions

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French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport’....

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Ricardo Rum seeks to give a taste of the Bahamas with its new drinks 

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Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...

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Journey to the West rebrands as Love Sum, seeking to make dumplings a top meal choice 

1 The Collaborators Love Sum Logo

The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....

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Hallmark Luxury Care Homes new brand identity pushes back against stigmas

00 Hallmark Logo

Hallmark Luxury Care Homes partnered with creative agency The Corner to launch its new brand identity that emphasises thriving in later life. English and Welsh luxury...

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UK’s largest children’s charity reveals latest brand update

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Having supported children, young people and their families across England, Wales, Scotland and Northern Ireland for 150 years, Branardo’s sought the help of The Clearing to design a new brand identity. By engaging wit...

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Chromatic redefines Economics of Mutuality identity

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The Economics of Mutuality Alliance is a partnership of two non-profit and two for-profit organisations with the aim of advancing stakeholder capitalism through its own operating model. Focusing specifically on addres...

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Transform Awards proud to announce MEA 2024 shortlist

MEA Shortlist

Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...

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Australian private wine tour and driver service undergoes playful rebrand

WINE

MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon P...

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Stories & Ink updates branding, moving from site to shelf

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Tattoo skincare company Stories & Ink rebranded with the help of creative agency Robot Food, following its shift from solely operating direct-to-consumer to now also selling through retailers and wholesalers. The...

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