In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centu...
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New hotel brand plans to keep guests exploring
Millennial travellers place priority on exploring and experiencing the city; especially cities like London most sites are outside of hotels....
#TransformTuesday: 14 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Dog health supplement brand unites pet health and happiness
Pet ownership is a lot like parenthood. Pet owners are always on the lookout for ways to ensure a happy, healthy and long life for their furry companions. For that re...
IHOP publicity stunt quadruples sales
IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent chan...
Brazilian bank follows custom typeface trend
Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...
Burberry launches polarising new logo and monogram
In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci...
#TransformTuesday: 7 August
Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...
Rolling Stone magazine rolls out refreshing rebrand
The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its mus...
ClassPass takes a step forward with redesign
With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique...
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