News

American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with...

Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a...

Eat Natural, the British snack bar company, has partnered with creative agency Hot Pickle to produce and manage its ‘Made in the Makery’ full immersive experience initiative all through the summer. The campaign, which...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign c...

Propercorn, a purveyor of healthy and GM-free popcorn, came to be when co-founder Cassandra Stavrou noticed that low-calorie and organic snacks was becoming a big selling trend due to the fact that buyers were becomin...

As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design...

Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain....

“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says o...