• Transform magazine
  • December 29, 2024

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IHOP publicity stunt quadruples sales

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IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent chan...

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Brazilian bank follows custom typeface trend

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Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci...

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#TransformTuesday: 7 August

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Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...

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Rolling Stone magazine rolls out refreshing rebrand

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The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its mus...

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ClassPass takes a step forward with redesign

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With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique...

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based cr...

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Have a trademark failure, have a KitKat

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The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European...

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#TransformTuesday: 31 July

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Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...

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Disconnect between external and local identity for French place brand

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As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history,...

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