The fusion of artists and brands with the purpose of delivering a brand message is a fascinating concept. However, it doesn’t always work the way brands would hope to. Starting off as a street artist himself, Jonathan...
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Uber's brand is always on the move
In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main ite...
Kodak fashion partnership creates a new kind of moment
If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts...
Apple, Lego and PlayStation top ‘most relevant brands’ ranking
To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based...
Around the world in three place brands
This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...
McCormick spices things up in new pack designs
Every home cook knows that good spices means big flavours. From smoky, yellow turmeric to fiery, red cayenne pepper to earthy, warm cumin, spices play a big role in people’s lives. As a product, spice canisters are a...
Brands bid customer loyalty goodbye
International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be...
#TransformTuesday: 11 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Diversity and individuality at centre of Casetify rebrand
Whether it is a picture of one’s beloved pet or the scenery of a user’s hometown, personalising a smartphone with meaningful images is one of the little details that bring everyday joy and motivation....
British brand introduces safari-themed coffee packaging
In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-pac...
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