When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital,...
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Digital agency Freestyle rebrands to support continual growth
Counting 22 years of existence, Midlands digital agency, Freestyle, has managed to grow and evolve within a demanding industry. The agency continues to grow in numbers, regarding both staff members and clients....
Daring design strategy for British brand Debenhams
Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....
Purple sphere inspires safety and flexibility in insurance company rebrand
“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...
Coca-Cola GB packaging updated in response to sugar tax
Coca-Cola’s glass bottle shape is a design icon. It is one of the few packaging shapes that is immediately and easily recognisable around the world, even when it doesn’t bear the Coca-Cola logo. Its place in design hi...
New brand strategy, architecture and visual identity for natural sports nutrition brand Tribe
Despite sport nutrition brand Tribe being founded just three years ago, its rapid evolution made a rebrand necessary to better reflect its core values and better serve the brand’s community. For that reason, Tribe tur...
#TransformTuesday: 4 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards MENA to celebrate best in brand, enter now
In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in...
Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
#TransformTuesday: 28 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
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