After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....
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John Lewis highlights partnership model by rebranding
John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Part...
#TransformTuesday: 10 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Akashi-Tai sake reveals new brand identity and artisan design
Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption...
Creativity in legal sector can help build stronger brands
In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...
Opportunities for brand to rebuild trust in third sector
There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large an...
Manchester City launches new loyalty programme
While football fans across England wait in anticipation for the rightful return of football to its motherland, the results of the FIFA World Cup are not the only football news concerning English football fans. Manches...
Pearlfisher London creates new brand identity and packaging for Little Moons
With London being one of the most multicultural cities in the world and the UK's food culture growing, customers have developed palettes that always seek for new, exotic flavours....
Craft and strategy of brand development at Transform Conference Europe
At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Co...
Fuller’s show support to London’s Pride through ‘Pride Loves Pride’ campaign
Pride in London is an event that provides a platform for LGBT+ community to express and celebrate itself. Despite being a big party, Pride aims to raise awareness regarding various issues and injustices at the expense...
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