Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...
News
Transform Awards Europe 2018 shortlist announced
Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...
Russian brand banned from PyeongChang Olympics
The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...
Atlantic Media Strategies rebrands as Atlantic 57
The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...
#TransformTuesday: 16 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Foodpanda delivers neon pink rebrand
Singapore-based food delivery service foodpanda has recently undergone a rebrand in an attempt to stand out from competitors and local cityscapes. The company, which...
Diet Coke targets the Millennial market
Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...
Embracing the Avant Garde in Russia Tourism brand
A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to...
Refreshing rebrand for Oxford University Press
The Oxford University Press (OUP) Education UK division is a department of one of the great universities in the world, the University of Oxford. But the company was struggling to communicate a wider and more diverse o...
Plain packaging could impact FMCG brand industry, says Brand Finance report
The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK...
- News
