• Transform magazine
  • April 17, 2025

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Crafting a strong employer brand strategy

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Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, t...

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SyFy updates visual identity with genre-focused rebrand

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Since 1992, the primary TV domain for science fiction has been the SyFy channel. In the last decade, however, the channel’s programming has at times diverged from the largely esoteric fandom genre, opening its doors t...

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The mechanics of experiential retail

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Ossified in the glass cabinets of the Museum of Brands, Packaging and Advertising in Notting Hill, London, the story of over 200 years of consumer culture takes the shape of haggard Heinz tins and faded Cadbury's...

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Rice rebrand goes against the grain

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It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice busine...

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Wolff Olins creates buzz for Hive market expansion

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Evocative of the bustling activity of modern family life, ‘Hive’ was chosen as the perfect name for British Gas' modern smart home system. Digital and remotely-enabled, Hive enables users to regulate abodes from t...

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#TransformTuesday: 4 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Tickets now available for Transform Conference Europe 2017

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The Transform Awards Europe 2017, held in March of this year, was the biggest event held by Transform magazine thus far. Rewarding and celebrating the brand stories of almost 600 delegates, the quality of entries and...

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Pearlfisher updates historic UK art brand, Reeves

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Prior to the year 1766, art was static canvases and fixed, messy easels. The artistically inclined were confined to paid-for studios, specifically reserved for painting and making, to develop their creations. Then the...

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Cavaliers redesign team logo in collaboration with Nike

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The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based franchise fields a roster brimming with all-star talent, and a team payroll that tops the league at $128...

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