News

Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and bu...

For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or i...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new...

Virgin Australia’s award-winning frequent flyer programme, Velocity, has made the recent choice to refresh its visual identity. The decision comes after the expansion of Virgin Australia’s loyalty offering tops polls...

In 1989, Tracy Edwards MBE skippered the first ever all-female crew in the three-yearly Volvo Ocean Race, then known as the Whitbread Round the World Yacht Race. Sailing in a 58-foot yacht known as Maiden, Edwards and...

In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. H...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

For much of the world’s working population, flying nationally and internationally is part of everyday life. According to the Civil Aviation Authority (CAA), in the second quarter of 2016 the UK alone saw 71 million te...

Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...