This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named so...
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The beauty of imperfection
As social media feeds flood with pictures of neatly constructed smoothie bowls, beautifully stacked sandwiches and symmetrical breakfasts, it feels the pressure is on to present food in a constant state of perfection....
#TransformTuesday: 14 February
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
The original Calvin
In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can...
A brand supplement
The nutritional supplement industry is thriving as healthy living becomes more than a simple lifestyle choice. Tapping into a market valued in the billions, brands are competing for shelf space and innovative ways to...
Part and parcel
One of the UK’s fastest growing B2B delivery services, DPD, makes the recent decision to streamline its service with the inclusion of parcel delivery firm, Interlink Express. Rebranded as DPD Local, the move aims to f...
New label, old brew
Dating back almost two centuries, Thomas Carling’s beer-making legacy, despite his Yorkshire origins, began in a modest brewery in London, Ontario, Canada. Now, after a rich timeline of transformation and the developm...
A new wave
Brick-and-mortar stores are feeling the sting of the e-commerce boom in a shifting retail market, and electronics retailers, like Maplin, have been hit hard. In an effort to get more customers through the doors, Mapli...
Concerning country life
Issues of the countryside are, in the UK, controversial across the political floor as well as in social circles. Provoking often heated debates between opposing factions, the future of Britain’s countryside is the sub...
#TransformTuesday: 7 February
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
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