Invented in 1877 by American businessman Thomas Edison, the sonograph allowed live sound to be recorded and played back for the first time in history. Although rudimentary, constructed from a cylinder and tin foil, Ed...
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Hyundai rebrand affirms manufacturer’s lifestyle focus
The modern automotive industry is fast evolving into a new environment. With operating margins at a 10-year high, and global industry sales recorded at 88 million last year – up 4.8% from the previous year – it is see...
#TransformTuesday: 10 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Sowing the seeds for instant mash brand
In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development a...
China and the rise of a nation brand
Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the...
Estate agent Yopa rebrands for modern property market
Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differenti...
UEFA Nations League branding sparks excitement for international football
The Union of European Football Associations (UEFA) has come a long way since its inception in 1954. Now comprised of 55 national association members, its assortment of competitions sees revenue figures currently excee...
#TransformTuesday: 3 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
#TransformTuesday: 26 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Transform Awards Asia-Pacific 2017 shortlist revealed
In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...
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