Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing s...
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Jkr rebrands the Diana Award with future-facing identity
On 31 August 1997, Princess Diana, former wife of future king Prince Charles, mother to princes William and Harry, and renowned national treasure, died in a car accident. The whole world stood still. Yet, despite the...
#TransformTuesday: 05 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Allstate rebrand reaffirms provider’s leading industry position
Since the 1950s, America’s second largest personal lines insurer, the Allstate Corporation, has confidently affirmed that its customers are in good hands. Its service offering contributes to over 5% of market share, r...
#TransformTuesday: 29 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Singapore launches passionate place brand identity
Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by th...
Lonely Planet develops immersive mobile platform ‘Trips’
Widely considered an essential accompaniment to any trip, Lonely Planet’s travel guides are required reading for hopeful jetsetters the world over. Founded in 1972, the company was sold to BBC Worldwide in 2007, and o...
#TransformTuesday: 22 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
'Everything is experience' in Land Securities Group rebrand
Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation prev...
Creative identity and logo for UKTV Originals programming
The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented...
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