In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....
News
Uber friendly, uber fast: Uber rebrand
Once upon a time, people got from A to B by hailing a taxi and paying the driver in cash once the journey was complete. Uber’s business model has turned this age-old tradition on its head, using apps on smartphones as...
A dream of golden sands
A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....
A new chapter for Dahl designs
Roald Dahl wrote 17 children’s book between 1943 and 1990, the last of which was published posthumously in 1991. During this period and in the time since, the covers of Roald Dahl’s stories have undergone several desi...
#TransformTuesday: 2 February
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
A history in brands
The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum exp...
Sweet new beginnings
Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through...
Armed with the forces of a new brand
This year ensures greater growth for the armed forces covenant as Rufus Leonard, a London-based brand development agency, was recently hired by the UK Government to handle the communications and branding of the initia...
Copyright claims
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue....
King of rebrands
Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jon...
- News