News

Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least...

In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

US-based fast food chain Chipotle, which serves classic Mexican food and grill, is a firm favourite with taco-lovers across America, Canada and the UK. Chipotle has b...

Transform magazine caught up with Brand Union at the Transform Awards Asia-Pacific where it won the Grand Prix and a clutch of other awards. Here they talk about their work with Pizza Hut, Dongguan Minying and brand c...

The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

It has been a long time coming, but Mattel has released its newest line of Barbie dolls, Fashionista. It includes a wide range of body types, skin tones, eye colours...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Football is inarguably the biggest sport in the UK. Rainy Sunday leagues often dominate childhood, football is a major topic of conversation during social occasions and unwavering support for chosen teams can cause th...

In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their c...

Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis –...