Google’s fun and approachable brand takes another leap forward with its new logo. The revelation has already, unsurprisingly, received a barrage of comment; some ne...
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#TransformTuesday: 1 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Canada and the Olympic brand online
In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media...
Equality for all
A charity that fights for LGBT rights has rebranded its digital offering. Stonewall, a UK-based charity, has launched a new website as well as a brand promise, ‘Acceptance without exception’....
Hong Kong: Fragrant harbour
In the beginning, Hong Kong was just a small village of fishermen and charcoal burners. No one paid it much attention until the British arrived in 1841, during the height of the Opium Wars. The Chinese soon gave in to...
#TransformTuesday: 25 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Adapting for mobile users
thetrainline.com, the go-to website for train times, live information and tickets, has dropped the ‘the’ and the ‘.com’ from its brand name and overhauled its visual identity....
Typeface digest
The design and implementation of a typeface informs the way a brand is meant to be experienced and perceived. Two major typeface foundries – Dalton Maag and Monotype – debuted new work this week...
Grilled cheese truck prepares for growth
Street food markets and food trucks have become a fashionable and popular destination for foodie urbanites, meaning that there is big business potential for brands who do well in this space....
Philippines: More fun?
According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2...
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