News

The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

New Zealanders have been voting for a new national flag design, one that will go up against the existing flag in March. The chosen flag was designed by Kyle Lockwood,...

While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harn...

The IoIC has developed a tool that measures the perception of a brand as an employer, both internally and externally. The research tool, named the Employer Brand Audi...