Many remember Singapore as that country where chewing gum is illegal. The city-state’s founder, Lee Kuan Yew, was the man responsible for turning the small Asian fishing port into a globally significant trading hub. H...
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Canada: Ruffling feathers
Canada is the United States’ quiet neighbour in the north. While America is big, bold and brash, Canada minds its own business and evolves peacefully, organically and calmly. Its vast forests and chilly plains speak o...
A new House
In accordance with its ongoing CSR policy, UK-based Brand Union took part in a pro-bono project for local charity, The Parent House. By creating a new brand for the c...
Social brand promoters
Brand promoters on social media are more common in developing countries, such as India and Brazil, shows research by online survey company, SurveyMonkey, and global marketing communications company, Ogilvy....
#TransformTuesday: 14 July
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Pos...
What the EFF?
When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on...
Digital brand consistency for Lord's
The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elu...
Style restyled for Alitalia rebrand
In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmar...
#TransformTuesday: 7 July
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The...
Putting the V in Voluntary
The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big char...
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