News

The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....

The rebranding of the Football League will include a new name, English Football League. The new title, which will come into use at the conclusion of the current seaso...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

LinkedIn has compiled a list of the UK’s most desirable employers. The professional social network surveyed its 19m UK members to find the 20 ‘Most InDemand Employers’....

Priority Pass, the world’s largest independent airport lounge access programme, has undergone a brand refresh courtesy of UK-based ad agency, Designate. The new ident...

Chemicals and pharmaceutical company, Merck, is repositioning itself as a global science and technology company. It has also simplified its brand architecture, outsid...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The rebranding of a conglomerate with wide-reaching and diverse business can be a difficult challenge. The brand team may seek to identify a pattern of core values ru...