News

How tough is it building a B2B brand from scratch in our ever-changing world? Jenny Sagström is the CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm. She discusses all thi...

In its most significant corporate change for 20 years, the update to GSK’s brand identity by global consultancy Wolff Olins was designed to reflect a change to its purpose, ambition, strategy, and culture. GSK retains...

Ahead of the inaugural racing season in 2023, the sports entertainment brand’s new look was revealed at the Venice Boat Show. London and New York-based agency Mother Design was responsible for the new visual identity...

David Kimpton is the founder of London-based Kimpton Creative. His design consultancy won big at the Transform Awards Europe 2022, scooping up two golds, a silver, a bronze, and the prestigious Grand prix award for it...

The specialist sonic branding agency, working with the world-renowned Chineke! Orchestra, brought the sound of Strauss’ instantly recognisable Blue Danube to London’s newest railway, the Elizabeth Line....

Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...

The international technical professional services firm had its static website reimagined as its design shifted from dry information into a tool which better represents Jacobs’ team aims of connecting people, perspecti...

Following on from the success of the inaugural Transform Awards India, the awards programme will be back for a second successive year. Transform remains committed to recognising and celebrating the very best brand tra...

Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding...

London-based Lewis Moberly created a bespoke typeface called ‘Susie’ to combat the difficulties some customers were having in reading the text on the brand’s website and communications. Named after Tropic Skincare’s f...