The Welsh agency recognised the global asset management firm's brand and communications, which operates throughout eight countries, had become overcomplicated and difficult to navigate. Clout sought to simplify th...
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Five minutes with Karolina Namyslowski
Karolina Namyslowski, creative director at amp sound branding, talks to Transform about the evolution of sonic branding and the challenges of working in the industry as a woman....
Chicago-based agency VSA Partners reimagines entire brand identity of FuelCell Energy
The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...
British agency Studio Noel refreshes hire and events company SLX’s brand identity
SLX offers events industry expertise in lighting, audio, video and rigging. The London-based agency created a brand video, along with a suite of in-house 3D illustrations, as part of the attempts to create a cohesive...
Transform Awards Europe 2022 winners announced
The Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. Transform magazine was proud to announce this year’s winners at Tran...
Five minutes with Rebecca Williams
Rebecca Williams, design director at BrandOpus, discusses with Transform her passion for all things design and illustration in the world of brand development. How muc...
New Lebanese food brand Biladi receives modern visual identity for its range of spreads and dips
London-based design agency Lewis Moberly was tasked with creating an identity and designing the packaging for the Middle East-themed food brand. Operating in a cluttered and confused category, Biladi sought to be some...
Designhouse brands new night-time safety initiative for Westminster City Council
In creating Night Stars, Designhouse aims to have created an approachable yet distinctive brand whose volunteers will provide assistance to those in need on nights out. The agency’s work extended to naming the brand,...
Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power o...
Global design agency Pearlfisher gives Pyrex ‘deliberately imperfect’ brand refresh
The historic kitchen brand had its brand strategy, identity and visual identity system updated by Pearlfisher in a bid to inspire the next generation to create. The project’s main aim was to push the brand towards bei...
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