News

The London-based sonic branding agency opted for a harder edged sound with no lyrics, designed to enhance brand recall. Betway hopes its new sonic identity will create a unique feeling of ‘thrill and excitement’....

Flutterwave, a Nigerian-based fintech firm valued in the region of over $3bn, has had its brand identity reimagined by Verve. By adapting Flutterwave’s marque and developing a brand library, the agency attempted to en...

The brand, which produces a variety of hummus and Veggie Bites, has released its new brand identity as part of its sixth anniversary celebrations. The changes are designed to echo with ChicP’s core values of creating...

BET, which aims to advance black culture and be a unified voice for the black community, has seen its first major brand evolution in its 42-year history thanks to the work of New York-based agency Sibling Rivalry....

Sanofi, the global healthcare company, has undergone a complete brand renewal. The aim is to adapt Sanofi’s brand perception of ‘big pharma’ to a modern healthcare company, seeking to “chase the miracles of science to...

The rankings, comprising 72 sonic brands, were based on appeal, perceived brand value, personality match and brand recognition. Online greeting card and gifting platform Moonpig also included within the top three....

The London-based creative agency, which works exclusively with healthy food and drink brands, refreshed the confectionary company’s identity by highlighting liquorice’s natural properties to younger consumers....

Amanda Bowers Wong, associate creative director of Omnicom Group’s brand strategy, experience and design firm, Siegel+Gale New York, speaks to Transform magazine about the subtle -and not so subtle- importance of typo...

Peter Reid, global chief executive of digital-first creative and technology company,MSQ, speaks to Transform about sustainability in brand design and the benefits of being a digital-first agency when designing sustain...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....