News

The results of the 2021 FutureBrand Index, the annual perception study of PwC’s top 100 companies, reveal extensive changes in the perception of global companies since the start of the pandemic. The Index shows that b...

Brands can’t learn to be more authentic, but they can unlearn inauthentic habits. Colin Kennedy, CEO of London-based creative studio Redwood BBDO explains why being fast and unfiltered holds the key to getting real....

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Beamtree, an Australia-based global healthcare tech company, worked with Australian branding agency, Frost* collective, to create a new name, brand strategy, identity and employee experience to fit for a new era in he...

Nashville-based catastrophe insurance company, Velocity Risk Underwriters, LLC, have launched a new identity and refreshed name. Now known as Velocity Risk, the rebrand is a response to a rapidly evolving market, as r...

Global branding agency, venturethree, worked with US technology and entertainment company Xfinity to develop a refreshed brand identity centred around the idea of inclusivity, connection, and emotion....

Mountain Dew, a product of PepsiCo North America Beverages, tapped fellow PepsiCo brand, Cheetos, to launch Mountain Dew Flamin’ Hot, the first-ever beverage combining the sweet Dew with the spiciness of Cheetos....

Shanghai-based design agency, dongqi Design, worked with 古茗, an experimental tea venture owned by milk tea brand Guming Tea, to develop its English brand and name....

Tasmanian distillery, Battery Point, launches its first ever whisky, with brand identity and packaging by drinks design specialist agency Denomination. Battery Point...

Nigerian brands dominate the top four spots in #Africa20ChallengerBrands report. The report, launched by Lagos-based brand and design agency, FourthCanvas, highlights the emerging brands that have earned the most loya...