News

Creative company M&C Saatchi launched ‘Gogosoho,’ a new brand identity and a campaign for central London celebrating the small independent businesses of its Soho home....

Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...

London-based creative design agency Dusted worked with global technology solutions partner Natilik to design a new brand identity, including a refresh of their global website and a new brand communication toolkit....

The PRO14, the professional rugby union league containing the top clubs from Ireland, Scotland, Wales, Italy and South Africa, has rebranded to the United Rugby Championship. By revamping its format and adding more te...

Design and innovation company Seymourpowell have revealed its conceptual work with rolling stock company Angel Trains, designing a ‘post-Covid’ rail interior with a flexible passenger experience in mind....

Penguin, a UK lunchbox and biscuit tin staple since the 1930’s, worked with international brand and innovation agency Bloom to refresh its visual identity. Bloom has reimagined Penguin for today’s family, with new pac...

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

Housing charity Shelter worked with global brand agency Superunion to create a new brand identity, inspired by the spirit of activism on which the charity was founded on in the 1960s....

Hunu, a collapsible and reusable coffee cup brand, worked with London-based brand and marketing agency Perq Studio to develop a fresh brand strategy and identity. The rebrand aims to encourage people to rethink the im...

All About Food, an innovation firm working exclusively with restaurant brands and chains, worked with wagamama to bring the Asian restaurant’s brand into retail. Through range of meal kits, pastes and sauces, designed...