News

Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new...

Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s...

The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....

The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories und...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations...

Tomorrow, a year-long mentorship program for female designers is being launched by Kerning the Gap, a network dedicated to furthering gender equality in the design industry. It is the third such program put on by the...

In the first refresh of BBC Two for 20 years, BBC Creative is continuing the rollout of its new brand, alongside Superunion. The result conveys a clear attention to detail on a variety of subjects, complimenting the s...

It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. Wi...

BBC Radio 1 is getting older while its audience stays the same age: enter Mother Design for a branding facelift....