The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graph...
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#TransformTuesday: 3 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards MENA shortlist celebrates best in brand
The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage bran...
Santander updates logo and enters digital age
Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a g...
#TransformTuesday: 27 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards Europe winners represent best in European branding
One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the busine...
K-pop-inspired Olympics
When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the br...
Houses of Parliament rebrands with 'portcullis for the digital age'
One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the pr...
Fontsmith launches pioneering type system
London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives...
Barts Square in the heart of London
Barts Square, the mixed-used quarter in the heart of London is sporting a new identity, following a place brand experience project by London-based branding agency me&dave. Since 8 March, Helical, a UK focused prop...
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