Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide informat...
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#TransformTuesday: 28 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
F1 introduces first new visual identity since 1993
When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespr...
Mr Cooper greets the home lending sector
It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Worki...
Global toy brand TOMY launches sub-brand, Toomies
“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched...
Anniversary brand identity for Whale and Dolphin Conservation
Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity c...
Branding royalty: the brand value of the British monarchy
It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand...
Why brands should embrace simplicity
Global branding firm Siegel+Gale has been a vocal advocate for brand simplicity since the firm was founded in 1969. But, in an increasingly complex and multi-channel world, why should brands, organisations and workpla...
#TransformTuesday: 21 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Typography-led identity for Alpine city of Annecy
Annecy, a city located in the Haute-Savoie department in the French region of Auvergne-Rhône-Alpes, close to the borders of Switzerland and Italy, is one of those rare places which offers something for everyone....
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