News

The Asia-based branch of television channel AXN has undergone a major rebrand as its owners, Sony Pictures Television, seek to diversify the channel’s portfolio away from its action genre....

100 agencies and $16m later, Ireland-based Eircom telecommunications company has successfully rebranded its image and logo. It is now, simply, Eir. It is thought to be the largest rebrand seen in Ireland for almost 20...

With an aim to target a market of more premium restaurants, the gourmet qualities of Oceanica Crab Meat’s product became the main focus of its recent rebrand....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every now and then, a design job will come to represent much more than it was originally intended to. That was the case for Margaret Calvert and her colleague Jock Kinneir who, fifty years ago, designed the signage sy...

Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

On 2 September, peer-to-peer property investor LendInvest launched a colourful brand identity. It aims to match its image with a renewed focus on making property inve...

Financial services firm, UBS, has announced a new and unconventional brand relaunch. The strategic transformation includes a new brand design, tone of voice and a son...

With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a...