News

Since its inception in 1989, Kingsmill bread has relied on its all-cap logo splayed across a blue background. The logo has evolved over time, losing a crown and gaining a sun along the way. But in the past 18 months,...

With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy De...

Place branding initiatives update the visual identity of an area once it outgrows its previous brand. Targeted marketing of a place raises stakeholder awareness of what certain areas can offer; place branding encourag...

In a media landscape dominated by events casting a less-than happy shadow over the lives of many, it’s comforting to know that the industry also impacts society for the better. This was the theme of November’s Huddle...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

As the ongoing successes of the region continue to manifest in innovative projects and growing partnerships, this year’s Transform Awards Asia-Pacific mark another year of industry triumphs for branding....

As new recipes tell narratives, so do brands. Telling a story of British culinary excellence, two Michelin-star chef Tom Kerridge has launched a product range with a new brand strategy, visual and verbal identity in c...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

London has long been a gin city; an ale city. It wasn’t until 1964 that it started on its way to becoming a whisky city. Despite the vast network of whisky distilleries scattered throughout the British Isles, London i...