Zocdoc, an online medical care scheduling service, has rebranded to further its vision of giving power to the patient. In collaboration with international creative ag...
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Trunki vs. Kiddee
Design rights battle reaches supreme court in London. The ruling may have implications for small creative firms that rely on design rights. Magmatic, a Bristol-based...
Icelandair goes the extra mile
Icelandair launches a new, free stopover service for passengers traveling across the Atlantic....
Watch out for W
2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....
#TransformTuesday: 16 February
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Driving the future of typography
Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophisticati...
Love swapping your home
Over-priced hotels booked in advance, less-than-average hostels decided upon mere days before reaching a city, tents erected for the classic rainy family holiday. All have become staples of holiday-making – yet all mi...
Channeling a new identity
Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least...
Millennial brands unite
In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....
Spicing up brand reputation
US-based fast food chain Chipotle, which serves classic Mexican food and grill, is a firm favourite with taco-lovers across America, Canada and the UK. Chipotle has b...
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