News

According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2...

As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox....

The Zoological Society of London (ZSL), the parent brand for ZSL London Zoo and ZSL Whipsnade Zoo, has undergone a rebrand that it hopes will position it better as the global conservation charity that it is....

The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ab...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Focusing solely on external brand communications and ignoring internal engagement is a half-baked solution that can lead to unengaged staff who fail to deliver on brand promises, which consequently impacts upon custom...

The Chinese city of Dalian is commonly nicknamed ‘Hong Kong of the North.’ It is also frequently called the ‘romantic city.’ I lived in Dalian for two years, from 200...

Chicago is all about gangsters, hoodlums and Al Capone. It’s about major league sports, hustling and making a quick buck. Or so it used to be, back in what some might say were its good old days....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The technology sector has changed from something that was quite grey and inaccessible to something that is now an inseparable aspect of everyday life, particularly among the younger generations....