News

The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big char...

The large nation just south of the U.S. border gets a lot of bad press. Mexico is often seen in the news featuring in tales of drug wars, murders and illegal immigration. Thousands of people have been killed in drug-r...

The nation ‘down under’ has one of the world’s most recognisable nation brands. Australia has used its many unique assets to develop a strong, positive image full of bold cultural references. Australia performs consis...

A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The n...

Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Con...

What does sculpture, science and genetic material have in common? Cancer Research UK’s (CRUK) upcoming launch of the Francis Crick Institute will include an art trail across London featuring custom-made sculptures of...

Though the design category at Cannes Lions recognises one aspect of branding, it fails to look into the brand strategy behind the design and thus fails to recognise the core creativity of the projects it judges....

Brands are targeting a new generation of women who reject the flowery, pink-hued packaging designs of the past. Vodka brand LBD – launched in the UK this spring by Brown-Forman – is aimed at 19-24 year-old women who a...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Fre...