News

For an organisation immortalised in song, changing perception of an iconic brand can be an insurmountable task. It’s one the YMCA has sought to take on in recent years. The brand has also suffered from the lack of consistency betwe...

Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Pr...

“These are brands with deep connections to their local communities and real day-to-day relevance in people’s lives. People rely on their local radio stations for far more than just entertainment, news, travel, sport and great music...

Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which ru...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. What was once an uninspired block sans wordmark for regional Brit...

The two names Ben and Jerry alone evoke a feeling for the look and personality of the popular ice cream brand. It’s iconic Vermont cows roam green New English pastures and its cheery blue skies create a quirky dreaminess fitting fo...

Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however th...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a...

According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...

Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...