News

In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international bra...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays After being launched in 2009, Brixton Pound, the first urban local c...

Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender fo...

The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Co-operative Travel’s new Middle Eastern owners have renamed th...

Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, d...

Phil Owers, managing director, Papirfly Employer brand delivery is the engine room of employer brand strategy. It’s in the delivery that all of the meetings, research, creative and design come to life. At Papirfly we are at the sha...

Tony Lorenz, managing director, Europe, Latitude Agency Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early...

Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic...