The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...
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Leading Chinese healthcare spirit brand redesigned by JDO
The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...
SoundOut: Aldi ad music is UK Christmas number one
SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...
Transform Awards Europe 2023 shortlist revealed
Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....
Principals designs brand for Australia’s new Biodiversity Council
Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...
FutureBrand creates brand identity for Sydney waterfront precinct
Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...
New ITV and ITVX sonic brand designed by The Futz Butler
Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...
Creative Spark designs identity for Café Del Mar’s spirit range
With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...
That Thing’s Easyfundraising rebrand to combat 'cost of giving' crisis
With the decrease in donations to charities and causes coinciding with the British public’s economic problems, That Thing sought to offer clarity to the ‘givetech’ brand’s audience as to how the product worked. Along...
Former Minnesota jail reimagined as new apartment living brand
Minneapolis-based branding agency Fellow was tasked by New History, an adaptive reuse development company, with convincing modern city dwellers in Duluth to live in a building that was once the St. Louis County Jail....
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