• Transform magazine
  • July 22, 2024

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San Francisco public radio station KALW rebranded by COLLINS

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With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...

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FutureBrand designs new stigma-breaking brand vision for HearUSA

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The global brand transformation company recognised that HearUSA, which aims to provide excellence in hearing care, required a new direction which could attract a younger audience. In designing bold brand vision ‘Sound...

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Real estate company JLL launches new brand positioning

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‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for...

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JDO designs ‘ultra-modern’ identity for athleisure brand L’ACTIF

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The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it...

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Derek&Eric rebrands ‘complex’ Superfood Bakery

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Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...

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Design Bridge completes total visual redesign for Seventh Generation

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The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...

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Cyncly adopts new name following merger and acquisitions programme

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The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...

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British youth and student travel company sees major rebrand following acquisition

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Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...

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Derek&Eric brands fuss-free health and wellness supplement HUX

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Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...

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LOVE designs new brand experience for James B. Beam Distilling Co.

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With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...

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