• Transform magazine
  • November 28, 2024

Top

News

Storyfolk designs new identity for Open Galactic

OG Folder 2

The open-source technology platform required a new brand identity that could resonate with a broad demographic of stakeholders. Melbourne-based design agency Storyfolk, in collaboration with Saber Astronautics and The...

Read More

Turner Duckworth reimagines Reese’s Ice Cream packaging

A380cbc7bed84d38a98602a2e066012382deeb33

In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...

Read More

WPP’s CBA Design expands into Shanghai

6Vgo4

The international design agency, which already has offices in Singapore and Ho Chi Minh city, has expanded into China as part of efforts to increase its presence in Asia. The agency hopes this move will lead to the ca...

Read More

Bold Unmind rebrand by Ragged Edge aims to change workplace culture

01 Unmind Raggededge

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...

Read More

Pearlfisher refreshes General Mills fruit snack brands

PFNY Fruitbythefoot KV1

The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...

Read More

Revised Westbrook Inc. brand aims to inspire

Brandguide1

Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....

Read More

Start-up The Heroic Oat launches healthy snack brand

THO 2

Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...

Read More

Buero Inaoakley develops nature-inspired brand for KOHO

Screenshot 2023 04 25 At 15.48.44

The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....

Read More

WPP acquires amp sound branding

AMP 1

The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...

Read More

Bush Heritage Australia reveals new brand strategy and identity

Mediarelease V2 01

The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...

Read More