• Transform magazine
  • October 31, 2024

Top

News

Police and partners protect IP and online brand security

stormtroopers-700x367.png

The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...

Read More

Fitness First rebrand evolves with new digital platform

Screen-shot-2014-07-23-at-12.04.56-PM-700x371.png

Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exerci...

Read More

Chinese media group rebrands to create unified identity

04_3r_Identity_Collateral-700x384.jpg

Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a va...

Read More

A delicious new brand

JE_KEYLIME_V2-700x452.jpg

A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect i...

Read More

British bank’s rebrand signifies new priorities

aldermore-rebrand-700x178.jpg

British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically Briti...

Read More

Comparable trademark valuations published in an online portal

markables.jpg (1)

A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in...

Read More

Index evaluates brand strength of top companies

FutureBrandIndex.png

The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through rese...

Read More

Airbnb identifies itself as a home from home

airbnb.jpg

With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multi...

Read More

Typeface giant Monotype buys Font International

Dominos-font-700x639.jpg

Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisc...

Read More

Domestic violence charity rebrands to be more inclusive

father-and-son-700x466.jpg

More than 40% of domestic violence victims are male, a recent British Crime Survey claims. Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities....

Read More