• Transform magazine
  • October 31, 2024

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New strategy for comms research

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A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consul...

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Cannes Lions Grand Prix for Norwegian rebrand

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The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented...

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PR Lions winning campaign

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The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow in...

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Ad agencies take lion’s share for Cannes Lions logos

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Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the Fre...

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Growing creative communications worldwide

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Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries wit...

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Opinion – Stefan Liute says brand strategy is a reference point for business

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However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path We live in a time...

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Opinion – Rufus Radcliffe

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Popular British media company ITV unveiled a rebrand last January. The project took home the Grand Prix at the Transform Awards Europe and is continuously lauded for its success. Rufus Radcliffe writes about ITV’s rebrand On 14 Jan...

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Brand debate

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A brand debate will take place this Thursday, 12 June, with marketing and branding experts and world-renowned authors.   The event, ‘The death of ‘the brand’ as we know it?,’ will discuss what makes a brand, how brands succeed and...

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When two brands merge

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A merger is often the catalyst for a new brand positioning. In the case of the Dixons Retail and Carphone Warehouse merger, it is a case of two quite different retailers coming together with shared goals, but with very separate bra...

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Investing in a new identity

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Jupiter Asset Management is using a nationwide marketing campaign as the launch pad for a new visual identity. The UK based fund management group aims to take its services to a global market and these ambitions are reflected in the...

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