• Transform magazine
  • April 01, 2025

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Life Fitness / Hammer Strength undergoes empowering dual strategy rebrand

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The US company, which comprises fitness brands Life Fitness and Hammer Strength, sought the help of British creative agency Syn to cement itself as a market leader. The newly unified corporate identity underlines inte...

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Listen: Docusign sonic brand aims to reflect leader status

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Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic...

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Redesign of plant-based snack brand Tribe targets 'everyday adventurers'

TRIBE CASE STUDY 03 Bar Range

One of the UK’s leading healthy snack brands, Tribe was initially positioned as natural fuel for runners but is now focused on a more general audience of Brits who snack on-the-go. The company turned to strategic bran...

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Traffi rebrand leverages history and aims towards future growth

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The UK-based provider of cut resistant work gloves caters to global markets including Europe and North America, but needed a new identity to meet the changing needs of its customers. Traffi sought the help of brand st...

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Paper with a smile: GF Smith reveals colourful new design

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British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo create...

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Transform Awards Europe 2025 ‘Special Recognition’ categories see six contenders vying for glory

TAE Special Recognition

First introduced to the Transform Awards in 2023, the ‘Brand Strategist of the Year’ and ‘Creative Director of the Year’ categories have since become a couple of the most highly anticipated ahead of the awards night....

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New company Raising Digital Citizens to help parents and children foster a healthy digital culture

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The Danish company sought the help of London-based Greenspace to craft its brand strategy, narrative and visual identity. The creative consultancy designed the brand idea ‘Play to a better future’, aimed at raising co...

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Yeo Valley Organic reveals fresh new brand identity and packaging design

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The project saw the British organic dairy company team up with B&B Studio to devise a new strategy aimed at reimagining its visual identity and brand architecture. The updates by the London-based brand design agen...

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Danish agency Simply designs beautiful packaging for milk company

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Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging i...

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Oxford United rebrand aims to resonate beyond the pitch

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The English football club, based in the historic city of Oxford, currently plays in the EFL Championship, the country’s second-highest football division. It turned to creative agency LoveGunn to craft a new brand iden...

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