• Transform magazine
  • April 20, 2025

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Pet food brand Harringtons modernised by Robot Food

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Following a dog ownership boom in the UK, Harringtons wanted to ensure it remained ahead of the competition in the category by evolving its brand in line with customer’s changing needs. Targeting better on-shelf stand...

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Everland designs purposeful new identity for Danish cycling brand Kildemoes

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With the aim of pushing back against the success of new brands and other forms of transportation, Kildemoes turned to global FMCG design agency Everland. Designing a new tagline, ‘A Life in Motion’, the agency also re...

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Transform magazine delighted to announce partnership with Design denmark

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The Transform Awards Nordics remains the only awards programme to recognise excellence in creativity and strategy across the whole region. Transform magazine can today announce a unique partnership with Design Denmark...

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London-based Free The Birds designs new brand world for Erno Laszlo

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The global luxury skincare brand company sought the help of Free The Birds to elevate its position as a pioneer in the wellness skincare space through a new brand identity and positioning. In a bid to refine the brand...

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Transform Awards North America open for 2023 entries

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Now in its ninth year, the Transform Awards North America remains as committed as ever to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform magazi...

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Bombay Sapphire Special Edition rebrand honours iconic artist Jean-Michel Basquiat

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London-based Knockout, which specialises in drinks and spirits brand design, sought to pay homage to Basquiat by showcasing his piece Untitled (L.A. Painting) on the brand’s new Special Edition bottle. Keeping in line...

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Five minutes with Judy Su

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Judy Su is the creative director at Blue State, a progressive campaign consultancy based in Brooklyn, New York. She chats with Transform magazine about her work on the Elizabeth Warren Presidential campaign, working f...

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British agency Robot Food redesigns pet care brand YuMOVE

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Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...

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Cable network company Starz comprehensively rebranded by Loyalkaspar

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The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...

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Leading Chinese healthcare spirit brand redesigned by JDO

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The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

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