Veezu, which leads the way in private hire technology in the UK, sought the help of London-based Initials CX to drive greater awareness and loyalty. The agency crafted a whole new brand identity, including a new brand...
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Five minutes with Paul Worthington
Transform magazine caught up with Paul Worthington ahead of his talk at Brand New Conference, a two-day event on corporate and brand identity held this year in Austin, Texas. With vast experience in the field of brand...
BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition
Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collect...
World’s oldest youth club rebranded by Dragon Rouge
St Andrew’s Youth Club, which was founded over 150 years ago in London, sought to have its identity refreshed to allow it to serve the changing needs of its young community. Global branding agency Dragon Rouge did the...
Transform Awards ANZ 2022 shortlist announced
Transform magazine is proud to announce its Transform Awards ANZ shortlist for the third year. Even more exciting is the news that this will be the first time the awards programme has been held in-person in the Austra...
Shortlist announced for Transform Awards Asia 2022
Celebrating the transformative power of rebranding and brand development, the Transform Awards Asia remains the only awards programme in the region to recognise best practice in corporate, product and global brand dev...
UK next-generation internet service provider receives major rebrand
Airband, which is set to relaunch this week, had its brand strategy and visual identity redesigned by independent creative agency The Corner. The project with the London-based agency was undertaken to reposition the b...
BNC 2022 stories: is it time to start your own practice?
Concluding the first day at the Brand New Conference 2022 in Austin, Texas, the founders of Brooklyn-based agency Porto Rocha, Leo Porto and Felipe Rocha, discuss their process of starting up a branding agency and the...
BNC 2022 stories: the creation of Center
At the Brand New Conference 2022 in Austin, Texas, Alex Center kicked off proceedings with a rip-roaring talk about his life as a designer. From once being a shy child growing up on Long Island, he would go on to foun...
Monotype releases ‘radiant and modern’ new Sans Serif typeface
Attempting to capture the spirit of early British grotesque typefaces with its playful terminals and lively curves, Touvlo was designed to be expressive. The typeface, considered suitable for comfortable reading and c...
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