News

BET, which aims to advance black culture and be a unified voice for the black community, has seen its first major brand evolution in its 42-year history thanks to the work of New York-based agency Sibling Rivalry....

Sanofi, the global healthcare company, has undergone a complete brand renewal. The aim is to adapt Sanofi’s brand perception of ‘big pharma’ to a modern healthcare company, seeking to “chase the miracles of science to...

The rankings, comprising 72 sonic brands, were based on appeal, perceived brand value, personality match and brand recognition. Online greeting card and gifting platform Moonpig also included within the top three....

The London-based creative agency, which works exclusively with healthy food and drink brands, refreshed the confectionary company’s identity by highlighting liquorice’s natural properties to younger consumers....

Amanda Bowers Wong, associate creative director of Omnicom Group’s brand strategy, experience and design firm, Siegel+Gale New York, speaks to Transform magazine about the subtle -and not so subtle- importance of typo...

Peter Reid, global chief executive of digital-first creative and technology company,MSQ, speaks to Transform about sustainability in brand design and the benefits of being a digital-first agency when designing sustain...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

With 3.7 billion credentials in the world, both in digital form and physical such as cards, the Visa brand is recognisable to nearly everyone in the world. Yet to most people, Visa has been synonymous with credit and...

Creative agency EveryFriday designed a new brand identity for independent biodynamic and organic wine brand, Vino Vero....

Bath-based independent brand design agency, Sunhouse, developed a fresh brand identity for Work for Good, an organisation that helps charities raise money by empowering small businesses to do good....