• Transform magazine
  • November 27, 2024

Top

News

‘Maybe It’s Maybelline’: An iconic jingle revamped.

Screenshot 2024 09 22 At 12.26.28

Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...

Read More

CFA Institute reimagines brand identity to preserve and display global status

Elmwoodnyc Cfacasestudy Ipad

The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...

Read More

Australian broadcaster SBS creates podcast to celebrate generational history

Screenshot 2024 09 19 At 11.54.29

Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...

Read More

New Web3 movement [REDACTED] pushes back against Big Tech

1 REDACTED Hero 16X9 Static

Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...

Read More

Dove x Venus: A first-ever special edition beauty bar that aims to inspire

HIRES DOVEXVENUS JDO 01

The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’...

Read More

Rebrand by Tavern revitalises Sizzler’s identity with nostalgia

SIZZLER CASESTUDY 11 082124

The partnership between Brooklyn design agency Tavern and West Coast steakhouse Sizzler culminated in an imaginative brand relaunch aiming to win back its lost audience. Ideas of modern heritage and rich history are a...

Read More

BUFARMA, formerly Domizia, departs from generic identity

BUFARMA® Image 10

London-based design agency SoreThumbStudio helped organic buffalo milk skincare brand BUFARMA embrace a new ‘extra-ordinary’ identity that sets it apart from competitors. The modern yet traditional product design is d...

Read More

DearMax cashmere sweater brand by Tony Melillo upholds mindful luxury

DEARMAX 5

DE-YAN, a New York-based multidisciplinary creative studio, has crafted an identity for DearMax, a brand-new cashmere line by designer Tony Melillo. It embraces the playfulness of childhood in honour of the designer’s...

Read More

New brand identity introduces QMS Medicosmetics into the world of D2C

QMS FTB 02

The redesign by London-based agency Free The Birds was used as part of a shift in priorities, with QMS Medicosmetics turning its attention to its brand identity. Though unique for the beauty industry, the black and wh...

Read More

Scope brand refresh aims to make fight for disability equality impossible to ignore

Scope16x9 Creativereview 03

The disability charity, which has operated in England and Wales for over 70 years, teamed up with global creative agency Dragon Rouge to refresh its brand. The project saw Scope’s identity altered to better reflect th...

Read More