News

Transform magazine is proud to announce the shortlist for the Transform Awards North America 2021, the only awards programme celebrating the transformative power of rebranding and brand development in North America....

Global branding agency, BrandOpus, celebrates its move to employee-ownership through an identity redesign that champions the creativity of its team....

Design and innovation company Seymourpowell launches redesign of Burger King’s flame-grill for the U.S. market. Flame-grilling, which is often synonymous of the Burge...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Leeds-based independent branding agency, Robot Food, created a new brand positioning and visual identity for independent craft brewer, Vocation....

Bath and Bristol-based creative agency, The Space Creative, rebranded Canadian food brand St. Lawrence Gold. Distributed in the UK by DJM Food Solutions, St. Lawrence Gold have a range of honeys, maple syrups, maple b...

Australian national law firm, McCabe Curwood, revealed it would be rebranding to McCabes. In addition to the name change, it also officially announced a dedicated government division to sit alongside the insurance and...

TradingView, a trade market tracker and social network for traders and investors, approached London-based creative agency, Pentagram, to create a new brand identity that would distinguish it from its competitors....

Martin Johnston, MD of creative strategy agency, Earth, talks to Transform magazine about the differente between purpose and brand as a system, and why ‘purpose’ is a red herring for brands looking to futureproof them...

Squash Australia, the national governing body for the sport of Squash, has launched a new integrated brand for the sport. For the first time in its history, squash will have a coordinated visual identity across a...