More than 1 in 5 (21%) UK adults under the age of 35 years are more likely to purchase a brand’s products the more they hear the sound associated with that brand, a research commissioned by DLMDD, the specialist audio...
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One fifth of millennials and GenZ more likely to buy from brand the more they hear its sounds
Sibling Rivalry crafts new visual identity for Turner Classic Movies
New York City-based independent creative agency, Sibling Rivalry,eveloped a new brand identity and tagline for Turner Classic Movies (TMC)....
VSA Partners leads AMRI brand transformation
Chicago-based brand strategy and design agency, VSA Partners, has led the brand transformation of AMRI (Albany Molecular Research) a leading contract drug manufacturing organisation, which has rebranded to Curia....
Five minutes with Stuart Wood
Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...
Customer focus is at heart of improving make-up brands online presence, research reveals
Research by digital agency, Organic, reveals that consumers are at the heart of improving make-up brand's online presence, and building successful websites. The research combined quantitative consumer research wit...
New FutureBrand Index reveals boost for brands prioritising innovation and human well-being
The results of the 2021 FutureBrand Index, the annual perception study of PwC’s top 100 companies, reveal extensive changes in the perception of global companies since the start of the pandemic. The Index shows that b...
Get out of your own way
Brands can’t learn to be more authentic, but they can unlearn inauthentic habits. Colin Kennedy, CEO of London-based creative studio Redwood BBDO explains why being fast and unfiltered holds the key to getting real....
Transform Tuesday: 31 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Frost*collective creates the new Beamtree brand for a new era in healthcare
Beamtree, an Australia-based global healthcare tech company, worked with Australian branding agency, Frost* collective, to create a new name, brand strategy, identity and employee experience to fit for a new era in he...
Chromatic Brands launches Velocity Risk rebrand
Nashville-based catastrophe insurance company, Velocity Risk Underwriters, LLC, have launched a new identity and refreshed name. Now known as Velocity Risk, the rebrand is a response to a rapidly evolving market, as r...
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