Opinion

Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....

Sasu Haanpää, head of design at change agency Ellun Kanat, urges us to seize opportunities and push for change with meaningful brands. In today’s world it’s...

Ovidiu Strugaru, delivery director at innerpride branding, shares his agency’s method of breaking away from the misconception that an advertising campaign and a brand are the same thing....

Kostas Konstantinou, creative director at global brand specialists 1HQ, discusses the importance of constantly evolving strategic thinking, as demonstrated in projects undertaken with Lipton Tea Polska and Twister Myt...

Katie Vanhoutte, head of strategy at FutureBrand Paris, explains how and why pharmaceutical brands are adapting their visual identities to fit an ever-evolving landscape....

Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...

Will Miles is a copywriter at London-based independent creative agency bandstand. He discusses the difficulty modern brands have in our noisy world of standing out, before explaining solutions to this issue....

Massimiliano Rottoli is the global director of RS PRO brand and data at industrial solutions firm RS Group. He discusses here the importance of effective communication for a brand’s long-term success, as he has seen a...

Pierre Berget is founder and creative director of Paris-based branding agency Be Dandy. He argues there's too much goodness in a world of bad eggs. If every brand wants to save the planet then they may end up bori...

Iago John, senior consultant at independent consultancy Brandpie, discusses the interesting results from Brandpie’s 2022 CEO Purpose Report, and how purpose now guides strategy....